These days, it isn’t enough to have a website for your business – your business need to extend to social media marketing sites like Facebook and Twitter to be effective.

It’s time to start capitalizing on it. If your company still doesn’t have a Twitter account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed (or risk falling behind your competition).

A Social Media Marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. This plan should comprise an audit of where your customers and consumers are today, goals for where you want them to be in the near future, and all the tools you want to use to get there. That means every Tweet, Reply, Like and Comment should all be guided by a plan and driving towards pre-determined goals. To learn more visit


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